Food & FMCG
Consulting services for challenges specific to the Food & FMCG industry
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Consulting for the
Food & FMCG Industry
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Key Challenges in the Food & FMCG Industry
A Multitude of Problems, but also a Wealth of Solutions
With in-depth market knowledge of the Food & FMCG industry in both the Scandinavian and German-speaking countries, we are able to support you in an optimal way.
Our consulting services help you in navigating a market, accelerating your growth or entering a new market – especially when you are a newcomer to the Nordic or German-speaking countries.

Challenges
The food and fast-moving consumer goods (FMCG) sector is under pressure from rising costs, shifting consumer expectations, and supply chain disruptions.
Companies must find ways to stay competitive while maintaining quality, affordability, and efficiency in a rapidly evolving market.
Our consulting services help you overcome the challenges specific to the Food & FMCG industry.
Inflation & Cash Flow Pressures
Rising costs for raw materials, energy, and logistics are squeezing margins. Businesses must carefully manage pricing strategies while maintaining profitability – a delicate balance.
Increased Price Sensitivity
Consumers and trade partners are more price-conscious than ever, looking for discounts, private-label alternatives, and cost-effective options. Premium brands face the challenge of having to justify their higher prices. In addition, many struggle with the question whether to produce private label brands for the trade sector.
Supply Chain Disruptions & Labor Shortages
Delays in ingredient sourcing, packaging materials, and transportation impact production and distribution have become prevalent since the onset of the Covid-19 pandemic and the ensuing supply chain disruptions. A lack of skilled workers in manufacturing and logistics further slows down operations.
Technology & Cybersecurity Risks
The shift toward digital sales, smart inventory management, and automated production increases the risk of cyber threats. Protecting sensitive data and maintaining secure operations is a growing concern.
Both the Scandinavian and the German-speaking countries present unique challenges – and with our consulting services, you can trust to be on the safe side for further expansion and growth.
Consumer tastes are changing all the time –
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and we must keep innovating.
Country manager at an international food company
Potential Solutions for the Food & FMCG Industry
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Let us support you
Not every solution has to be developed in house – sometimes a helping hand can work wonders and save you lots of time, cost, and effort.
Optimizing Costs & Pricing Strategies
Businesses can use data-driven pricing, lean operations, and supplier negotiations to manage costs while keeping products affordable for consumers.
Enhancing Supply Chain Resilience
Diversifying suppliers, investing in automation, and improving demand forecasting can help companies mitigate disruptions and maintain efficiency.
Strengthening Customer & Trade Relationships
Offering value-driven promotions, loyalty programs, and strong B2B partnerships can help brands stay competitive despite price sensitivity.
Investing in Digital Transformation & Cybersecurity
Adopting AI-driven analytics, automated inventory tracking, and secure payment systems ensures operational efficiency while protecting against cyber threats.
We need to be constantly in touch with supermarkets, and we need tools to track our interactions.
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Sales representative at an Austrian FMCG company
Consulting for the Food & FMCG Industry
Case Study
Optimizing Sales Force Efficiency in the Food & FMCG Industry
In the highly competitive Food & FMCG sector, success depends on well-executed sales strategies and strong in-store presence.
We are supporting several leading companies in the food industry by aligning their market activities and optimizing the way their sales force engages with retail partners. A typical client of ours has revamped their approach to market with our support.
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Based on our long-term experience in both the German-speaking countries and in Scandinavia, we are in a perfect position to help you achieve similar results.
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With valuable experience in the Food & FMCG sector, we are sure to understand the issues you are facing.
Whether you are looking to to solve an urgent problem, implement AI-powered price optimization, app-based sales force steering, or enter a new market: We can help you.

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